CHARLIE O'CONNELL
Founder and Driving Force
Driven by curiosity and guided by the locals, Charlie has spent his life chasing the experience; diving in head first and embracing as much as he can outside the borders, as well as right in his own backyard. With a consistent goal of marrying work and play Charlie studied Latin American Studies and Economics at Wesleyan University, allowing him to earn his degree, travel across South America, and work on a vineyard for a summer. After getting an MBA from UVA Darden, Charlie lived in New York’s Union Square, worked in Investment Banking and wandered the city as a flaneur, taking in all he saw. Eager for another adventure, Charlie moved to Singapore to work with containerized trade during the week and explored South East Asia’s exotic locals for 5 years. Most recently Charlie has come to San Francisco, to build his vision for Frísco, a craft spirit that embodies the principles of quality and global perspective, with the team. He remains an avid post card writer and has several trunks of costumes.
‘Frísco, like life, is meant to be enjoyed amongst friends with a nod to adventures around the globe. If taken too seriously it may not be fully appreciated.’
